21-05-2020

3 Things to Consider When Designing Custom Packaging

How do you ensure that your package design is not only measuring up to your own expectations but the expectations of your customer? Branding and messaging are the most important elements when choosing a design. Here are a few things to consider when you start designing anything from a subscription box to a beverage carton.

1. What kind of package do you need? Will you need a bottle, box, or both? Will you ship your product or is it a food and beverage carton? Always begin with the what and why, pick your box, and get creative!

2. Branding and Storytelling don’t end on your website and social channels. Brand consistency and messaging are particularly important for your product and packaging. If your brand does not convey the same message and tell the same story, you will confuse your audience and they will look to another brand to fit their needs. Look for ways to offer a customer experience that unfolds as your product is unpackaged. For example, a cannabis brand’s bottle and package can be designed to create a piece of artwork that the brand’s customer may find frame-worthy.

3. Shipping Costs and Sustainable Packaging. If the pandemic has taught us anything, it is the need for consumer packaged goods (CPG) brands to maximize their shipping costs and ensure that the product arrives safely and undamaged. One way to do this is to create a package that can be shipped with your products tucked safely and snug inside the box. This saves on filler materials which reduces waste, and also creates an unboxing experience that allows your brand story to unfold for your customer. 

Your brand deserves great packaging. At CartonXpress, we offer three flexible ways to create branded packaging for your business: Design Online, Design Offline, or WeDesign. In three easy steps, you can create your custom packaging in less than 20 minutes. 

Want to design as you go? Click Design Online. 

Got a design ready to go? Select the Design Offline option. 

Want us to get our hands dirty and design it for you? Hit the WeDesign button and our partners at 99 Designs will create packaging that will make your customers swoon.

Here’s How it Works!
Step 1: Choose your package type. Browse our selection of packaging options and select the right design for your product and brand.

Step 2: Resize and Design. Fill in your sizes and add in your graphics.

Step 3: Order. Set your quantities, click order, and pay online.

Once we receive your order, it will ship directly to you, contact-free, and ready for you to assemble and start making waves. It’s that easy. Click the logo at the top of this page to get started. We look forward to helping you create your unique brand experience.

We can't wait to partner with you! If you get stuck, hit the chat button and we will walk you through it. Happy designing!